Name
First Name
Last Name
Who is your ideal follower/client?
What kind of personality do you have? (i.e. refined, vibrant, well-traveled)
What social accounts/brands do you admire?
How do you make your clients feel? (i.e. pampered, inspired, entertained)
How are you different? What do you offer your guests that competitors don’t?
Why do your clients trust you? (i.e. personalized service, brand, history)
What are the top five words that describe you? (i.e. legendary, gracious, inspiring, exotic)
What visual aesthetic do you want to achieve on social? (i.e. clean, airy, warm, bright, vintage)
What does your brand voice sound like? (i.e. sophisticated, fun, vibrant)
What brands are your ideal followers using?
If your brand was a person, who would it be? (i.e. Catherine Zeta Jones)
Which brand values do you want to maintain throughout your messaging? (i.e. elevated service, relaxed, colorful history)
When it comes to celebrating holidays tied to the USA are you “thank you for your service” or “three day weekend vibes”?
The Cocktail Party Exercise: Imagine your brand is a person who just showed up at an industry party full of your ideal customers and competitors. Describe what he or she is like. What is this person wearing? How do they approach people? What do they say? How are they perceived?
