EHP Resort & Marina
Marketing strategy, art direction, brand collateral, print design, social media, public relations, influencer marketing, email marketing, print advertising, paid media, and website content strategy for a luxury resort in the Hamptons.
Creative Direction by Lavender Street
Photography by Read McKendree
Styling by Melvin Guerrieri
2023
Photography is key to a brand’s appeal to reach its target audience. Presented below are the side-by-side comparisons of the original and revamped photography for the client. The refreshed guestroom imagery was used across the brand’s website, email campaigns, print advertising, social media and PR efforts.
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Services Provided: Social Media & PR Strategy, Paid Media, Influencer Marketing, Email Marketing, Print Advertising, Marketing Strategy & Budget Development, Design, Print Ads, Content Creation
Comprehensive services provided for our luxury resort client covered every angle of marketing, resulting in a 360 marketing approach to ensure a seamless and cohesive brand experience, ultimately driving ROI for the client.
At Lavender Street we pride ourselves on our innovative 360 marketing approach—a complete and integrated strategy designed to maximize our client’s budget and generate tangible results. The combination of strategic targeting, compelling creatives, and continuous optimization led to improved brand recognition, increased traffic, and ultimately a positive impact on the client’s bottom line.
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Lavender Street had the opportunity to work with a luxury resort client to enhance brand visibility, drive traffic to their website, and increase guestroom sales and occupancy. We implemented a dual strategy using Search Engine Marketing and Paid Social Media to maximize reach, awareness and conversions. The combined SEM and Paid Social strategy yielded significant results in a 6-month period with a 6X return on ad spend (ROAS).
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Lavender Street successfully created a unified marketing strategy that captivated, converted, and built lasting connections.
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The integrated Social Media and PR Strategy for EHP Resort & Marina aimed to enhance brand visibility, drive awareness, and ultimately drive revenue and occupancy for the luxury resort. By strategically aligning the two approaches, the goal was to create a cohesive and impactful online and offline presence.