Personal Information
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First Name
Last Name
What type of design style (aesthetic) do you have in mind for your brand? (Select all that apply)
Do you have a specific color(s) you want to apply to your brand?
Please provide examples of brands or designs you like. What do you like about them?
Are there any specific design elements or symbols you want to include in your branding?
What perceptions do customers currently have of your brand?
Target Audience - Age range
18-24 (Gen Z)
25-34 (Millennials)
45-54 (Gen X)
55-64 (Baby Boomers)
65+ (Seniors)
Target Audience - Gender
Male
Female
Transgender
Gender-Neutral
Non-Binary
All
Target Audience - Location
Urban - Cities and metropolitan regions
Suburban - Residential areas surrounding cities
Digital Spaces where audiences congregate (e.g., social media platforms, online forums, websites)
All of the above
Target Audience - Income
Low Income: Less than $30,000 per year
Lower-Middle Income: $30,000 - $50,000 per year
Upper-Middle Income: $75,000 - $100,000 per year
High Income: $100,000 - $150,000 per year
Affluent: $150,000 - $250,000 per year
Wealthy: More than $250,000 per year
Target Audience - Hobbies
Sports and Fitness
Arts and Entertainment
Travel and Adventure
Food and Drink
Technology and Gadgets
Home and Garden
Fashion and Beauty
Health and Wellness
What problems or needs do your customers have that your brand addresses?
What are the key values and aspirations of your target demographic?
How do you want your target audience to feel when they interact with your brand?
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Do you require illustration work? If so, what type of illustration work are you interested in for your brand? (Select all that apply)
What style of illustration do you envision for your brand? (Select all that apply)
Are there specific themes or subjects you want the illustrations to cover?
What is the primary purpose of the illustrations? (Select all that apply)
What is the primary message or story you want your brand to convey?
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What are your short-term and long-term goals for the brand?
Do you have any specific goals or outcomes you want to achieve with this branding project?
How would you describe your current brand voice?
What tone should the brand’s messaging reflect: formal, casual, authoritative, friendly, etc.?
Do you have any competitors whose branding you admire or dislike?
Is there anything else you would like to share about your brand or vision?
What element of your current brand (if applicable) do you like most?
What element(s) of your current brand cannot change (ei: color, logo, font etc.)
What is your timeline and budget for this project?
